Campbell: Broth Sales Get A Boost From More Cooking

Seems like the cold weather makes a warm cup of soup more appetizing. Pass the Chicken Noodle!

CBS Philly

NEW YORK (AP) — When people take an interest in cooking, broth sales apparently get a bump.

Campbell Soup has been struggling to boost sluggish sales of its famous condensed and ready-to-eat canned soups. But there is a bright spot in its U.S. soup division: broth.

The company on Friday reported a higher quarterly profit as U.S. soup sales rose 5 percent. The bump was largely a quirk of the calendar, however; Thanksgiving fell later in the year, meaning the higher shipments associated with the holidays were pushed back to its fiscal second quarter.

In fact, Campbell said consumer purchases for its soup division were actually down 1 percent in the period. People bought more of its Swanson broth, but that was offset by declines in purchases of its condensed and ready-to-eat soups.

In a call with analysts, Campbell CEO Denise Morrison noted that the growth in broths is being…

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