Category: Marketing
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Facing An Inflation Price Increase Decision?
Pricing Strategy In the past, I have talked about adopting a pricing strategy that aligns your business value proposition (VP) with your cost of … Facing An Inflation Price Increase Decision? Pricing is something that, as a business owner, should always be at the forefront of your mind. Your profit margins can make the difference […]
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What People Forget About Starting A Business
You have to be a big dreamer to think about getting your own business underway. Yet, while it’s easy to get lost in all the thoughts about what might… What People Forget About Starting A Business
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Eight Market Trends for Today’s Small Businesses — Nu Leadership Revolution Blog
With the uncertainty across the globe including the lingering impacts of COVID, many organizations must rethink their business strategies. Farewell to the 2020 and 2021 years! If you think 2022 will get us back to normal, I bring you bad news. I’m sorry to tell you that you are in error! Today’s small businesses must […]
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Brand Management Manifesto
Effective brand management requires developing a good relationship with your target. If I were to ask you, “Who makes up your ‘target market’,” I’m sure I would receive answers that include both existing customers and potential customers.These are accurate responses, but how many of you would have included “employees” as a target market for your […]
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