…Sometimes you want to go
Where everybody knows your name,
and they’re always glad you came…

These words written by American singer and songwriter, Gary Portnoy, are best known as the theme song to the sitcom, Cheers. On this 1980’s hit show, patrons of a local Boston bar came to gather with familiar people and avoid their problems.

Today, those very words ring true of a problem that many investors today can’t avoid – getting their financial advisor to know their name.

It’s hard to believe that so many investors have left something as important as their financial futures in the hands of complete strangers; yet in truth, that’s what has happened. Fearful from the financial crisis of a few years ago, these investors have opted to entrust their wealth and financial goals to larger, “too-big-to-fail” institutions. What these investors have quickly learned, however, is that choosing bigger institutions actually means getting less of what they need most today – personal guidance and attention.

This is particularly concerning as investors are navigating serious world economic and political uncertainty, which can significantly impact financial markets. And that’s not even mentioning one of the most staggering facts about the need for investment guidance today: baby boomers are entering retirement and America must prepare for what will be the largest transfer of generational wealth in our country’s history.

Another alternative closer to home.
Fortunately, today’s investors have an alternative for getting the personal attention they need and the trust and stability they require – wealth management where they bank. Many community banks, including DNB First, now offer a full menu of financial and wealth planning services delivered by licensed, professional advisors. These advisors work closely with their clients and their clients’ accountants and attorneys, allowing them to truly customize their financial planning and investing to meet the unique needs of each individual client. And because they are local, providers like DNB First make it easy for clients to remain in contact with their financial advisors to ensure they adjust their financial plans as their life circumstances or market conditions change. Makes sense, since it sure is a lot easier to stop by Main Street than Wall Street.

Banks like DNB First offer another advantage – they have in-depth knowledge of the local marketplace. That means if there’s an investment opportunity closer to home, they’ll know about it. It also means they are able to support the growth of local companies, which help fuel and strengthen our community. It may sound cliché, but there’s definitely something good about investing local.

But perhaps the biggest advantage is that financial institutions like DNB First can do something many “too-big-to-fail” investment firms simply can’t or won’t do – know your name.

Learn more about DNB First, including our latest earnings report.