Brand Management Manifesto

Effective brand management requires developing a good relationship with your target. If I were to ask you, “Who makes up your ‘target market’,” I’m sure I would receive answers that include both existing customers and potential customers.These are accurate responses, but how many of you would have included “employees” as a target market for your brand? As marketing leaders, it is imperative that we think of brand management in the three pillars that make up our brand: Market, Customers and Employees. All three are critical to the strength of our brand.

Read the full report below by: Karen Kislin at Raddon

Source: Brand Management Manifesto

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Author: Vince Liuzzi

I help Cleveland-area business owners do two things: buy businesses worth buying, and sell businesses at prices worth celebrating. I've been working in business brokerage and M&A with Transworld Business Advisors of Cleveland Metro long enough to know that this work is about more than transactions. Selling a business you've spent 20 years building is one of the most significant events of your professional life. Buying your first business is one of the most nerve-wracking. Both deserve someone in your corner who's been through it hundreds of times. I started this blog — Community Broker News and Views — because I got tired of watching business owners get surprised by things they didn't know they didn't know. The content here is original, it's practical, and it's built for Cleveland-area owners and buyers who want straight talk without the corporate fluff. **What I Do:** - Business valuations (complimentary, no-obligation) - Seller representation: valuation, preparation, listing, and closing - Buyer representation: search, evaluation, financing, and closing - Exit planning: helping owners prepare 1–3 years before they want to sell *Vince Liuzzi | Transworld Business Advisors of Cleveland Metro* *Serving Cleveland, Akron, and Northeast Ohio*