Category: Brand
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Company mergers and acquisitions boomed at record pace in 2021: study — NYC Daily Post
Middle-market companies and private equity firms foresee an extremely strong year for the M&A market in 2022, with bullish forecasts for both deal volumes and for company valuations, according to a Citizens survey of 400 leaders at U.S. middle-market companies and private equity firms. [ad_1] Companies bought and sold each other at a record pace in 2021, […]
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Brand Management Manifesto
Effective brand management requires developing a good relationship with your target. If I were to ask you, “Who makes up your ‘target market’,” I’m sure I would receive answers that include both existing customers and potential customers.These are accurate responses, but how many of you would have included “employees” as a target market for your […]