Category: Marketing

Should You Buy a Franchise or Start Your Own Business?

Before deciding whether to start your own business or purchase a franchise, consider your personality, natural skills, and financial position. While starting your own business can be rewarding and allow you freedom, it requires much more work and may increase the risks involved. On the other hand, buying a franchise may be a more straightforward option, with a proven business model but comes with a rigid set of rules to follow.

Every time I pass Dunkin Donuts or other franchises I wonder, should I invest in a franchise or should I just keep starting my own businesses? 744 …

Should You Buy a Franchise or Start Your Own Business?

Maximizing Your Business Value: A Guide for Entrepreneurs and Business Owners

Ask yourself whether your business value today is where you believe it should be and, if not, why do you think it’s falling short? Are all the areas mentioned above in good shape, and would you feel confident leaving your business for a month, and knowing it would continue without a hitch while you were away?

I saw reference this week to a report which estimated the amount of private equity “dry powder” at a massive $1.96 trillion as at the end of last …

Maximizing Your Business Value: A Guide for Entrepreneurs and Business Owners

Aligning Sales & Marketing: How to build expectations and foster accountability

Aligning sales and marketing teams is crucial. Productive collaboration between the two will ultimately lead to better decisions, enhanced customer experience, increased sales, and, most importantly, a scalable team that can grow efficiently along with your revenue.

Discover the steps you should take and the methods you can use to align your sales and marketing teams.

Aligning Sales & Marketing: How to build expectations and foster accountability

Old-School Ways to Bring in New Customers

While digital marketing has taken center stage in recent years, old-school marketing techniques still hold value in attracting new customers.

Let’s look at some old-school ways to bring in new customers right now, that really work.

Old-School Ways to Bring in New Customers

Do You Have What it Takes to Be an Entrepreneur?

Entrepreneurship can be incredibly rewarding but also incredibly challenging. So consider carefully whether it is something that truly aligns with your goals and skillset before taking the plunge.

collaborative post // When you hear the term entrepreneur, what comes to mind? Do you picture someone who has made millions from a startup idea, or …

Do You Have What it Takes to Be an Entrepreneur?

Discovering 10 Promising Opportunities for Food & Beverage Entrepreneurs.

Entrepreneurs looking to get into the food and beverage industry can use several strategies. This is a great overview of high impact strategies all food and beverage entrepreneurs could benefit from.

Entrepreneurs looking to make an impactful mark in the food and beverage industry will find many lucrative avenues available to them. Ranging from …

Discovering 10 Promising Opportunities for Food & Beverage Entrepreneurs.

5 ways to demystify the magic of high-performing teams

When team members trust each other and feel safe bringing up issues and concerns to their team, relationships between individuals strengthen

Over a decade of working with all kinds of teams, I’ve found the best of the best possess these “team alchemical elements.”

5 ways to demystify the magic of high-performing teams

5 Cost-Effective Types Of Advertising Techniques

Through engaging and valuable content, you can persuade consumers to use your products, services, etc.

No matter the industry, all small business owners face the same uphill battle – advertising. While there is no “golden rule” of marketing or any …

5 Cost-Effective Types Of Advertising Techniques

Surviving The Shifting Tides: The Importance Of Innovative Business Approaches In Changing Times

Don’t be afraid to try new ideas, take the leap and embrace failure as a learning opportunity while your business constantly looks for ways to be innovative.

You and your business have to adapt your strategies, or the company will die.

Surviving The Shifting Tides: The Importance Of Innovative Business Approaches In Changing Times